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Sustainability is viewed as an encompassing perspective, as endorsed by the international policy context, driven by the UN’s Sustainable Development Goals (SDGs). We aim to examine how women entrepreneurs transform capitals to pursue sustainability, and to generate policy insights for sustainability actions through tourism entrepreneurship.

Applying qualitative approach, we have generated empirical evidence drawing on 37 qualitative interviews carried out in Turkey, whereby boundaries between traditional patriarchal forces and progressive movements in gender relations are blurred.

We have generated insights into how women entrepreneurs develop their sustainability practice by transforming their available economic, cultural, social and symbolic capitals in interpreting the macro-field and by developing navigation strategies to pursue sustainability. This transformative process demonstrates how gender roles were performed and negotiated in serving for sustainability pillars.

In this paper, we demonstrate the nature and instrumentality of sustainable tourism entrepreneurship through a gender lens in addressing some of these SDG-driven challenges.

We advance the scholarly and policy debates by bringing gender issues to the forefront, discussing sustainable tourism initiatives from the viewpoint of entrepreneurs and various members of local community and stakeholder in a developing country context where women’s solidarity becomes crucial.

The concept of food safety systems is increasing worldwide among farmers, manufactures, and processors and is also affecting consumer perspectives. This trend primarily impacts food businesses and table olive processing firms. The study seeks to explore the major economic obstacles to the adoption of food safety systems in table olive processing firms.

All 59 table olive businesses in the Aydın Province of Turkey were included in the survey. In an effort to remove extraneous items and demonstrate internal consistency, Cronbach's alpha was calculated for each variable. To better specify the economic obstacles to food safety system implementation, data were examined with exploratory factor analysis using principal component extraction and varimax rotation.

Major economic obstacles that most prominently emerged from analyses may explain several key indicators including difficulties in employing well‐trained personnel required for food safety systems, insufficient training facilities for employees intended to aid in the implementation of food safety systems, deficiency of infrastructure and other physical conditions, and deficient financial support from government and non‐government organizations.

The study investigated only table olive processors. Future research should include analyses of consumer behaviors.

The Turkish government must ensure implementation of food safety systems to increase public knowledge and accelerate government funds for the establishment of such systems in the food business industry.

The study contributes to the positive perceptions of managers and their behaviors towards implementation of food safety systems in table olive processing firms. Since the paper is one of only a few dealing with this topic, it provides key clues for dissemination of food safety systems adoption at the firm level.